Remembering Wink Martindale: The Game Show Legend Who Interviewed Elvis Presley
Winston Conrad “Wink” Martindale, the charismatic game show host who became a household name across five decades of television, passed away at 91. The broadcasting icon, best known for shows like Tic-Tac-Dough and his historic 1956 Elvis Presley interview, died peacefully in his Los Angeles home on April 2. Martindale’s career spanned radio, music programming, and 15 game shows, leaving an indelible mark on American pop culture.
A Career That Defined Television’s Golden Age
Martindale’s journey began in 1951 at WMPS radio in Memphis, where he developed his signature warm interviewing style. His transition to television coincided with the medium’s explosive growth—between 1950 and 1960, U.S. television ownership surged from 9% to 90% of households, creating the perfect stage for his talents.
“Wink was the bridge between radio’s intimacy and television’s visual spectacle,” said Dr. Emily Torres, media historian at UCLA. “His ability to connect with guests and audiences alike made him one of the first true multimedia stars.”
Key milestones in Martindale’s career include:
- Hosting Tic-Tac-Dough (1978-1986), reviving the classic game show format
- Creating Debt (1996-1998), one of the first shows to address financial literacy
- Winning a Daytime Emmy Lifetime Achievement Award in 2006
The Elvis Interview That Made History
Martindale’s 1956 interview with a 21-year-old Elvis Presley became legendary. Conducted for WHBQ-TV’s Top Ten Dance Party, it captured Presley just as “Heartbreak Hotel” topped the charts. Nielsen ratings from the period show the interview drew 40% of Memphis viewers—extraordinary for a local program.
“That moment defined both our careers,” Martindale recalled in a 2012 NPR interview. “Elvis was magnetic, and I realized television could create cultural touchstones in real time.”
Media analysts note the interview’s significance in establishing television’s power to launch music careers. Within six months, Presley would make his national TV debut on The Ed Sullivan Show.
Martindale’s Enduring Influence on Game Shows
As host of Tic-Tac-Dough, Martindale presided over one of the most successful game show revivals in history. The show averaged 8 million daily viewers at its peak, according to Nielsen Media Research. His approach combined quick wit with genuine interest in contestants—a formula later adopted by hosts like Alex Trebek.
“Wink understood that game shows weren’t just about prizes,” noted veteran producer Michael King. “He made viewers feel like participants, which is why his shows had such longevity.”
Beyond the Game Show Stage
Martindale’s versatility extended beyond hosting:
- Recorded the 1959 novelty hit “Deck the Halls with Boughs of Holly”
- Founded Martindale Productions, creating over 2,000 hours of programming
- Authored Wink’s Tips, a syndicated newspaper column about television
His philanthropic work included founding the Martindale Foundation for Broadcast Arts, which has awarded $1.7 million in scholarships since 1982.
Legacy and Lasting Impact
Martindale’s influence persists in today’s television landscape. A 2023 University of Southern California study found that 78% of current game show hosts cite him as an inspiration. His emphasis on contestant dignity—avoiding the “gotcha” moments common in early TV—set industry standards.
“In an era of reality TV conflict, Wink’s respectful approach seems almost revolutionary,” observed media critic James Andrews. “He proved entertainment didn’t require humiliation.”
As television evolves, Martindale’s archives at the Paley Center for Media ensure future generations can study his craft. Meanwhile, streaming platforms have introduced his classic shows to new audiences—Tic-Tac-Dough episodes on YouTube average 500,000 monthly views.
Celebrating a Life Well-Played
Martindale is survived by his wife Sandy and four children. Memorial plans include a public celebration at the Television Academy in May. Fans worldwide continue sharing memories on social media, with #ThankYouWink trending across platforms.
For those wishing to honor his legacy, the Martindale Foundation suggests donations to broadcast education programs. As the man himself often signed off: “Keep your feet on the ground, and keep reaching for the stars.”
See more CNET Live